Electronic Media: An Introduction (0073526169)

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Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.

Product details

• Format Paperback | 464 pages
• Dimensions 191 x 231 x 18mm | 719g
• Publication date 16 Oct 2012
• Publisher McGraw-Hill Education - Europe
• Imprint MCGRAW-HILL Professional
• Publication City/Country New York, United States
• Language English
• Edition Statement 11th edition
• ISBN10 0073526169
• ISBN13 9780073526164

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